TOMS Roasting Co.

TOMS Roasting Co.

With every bag of coffee you purchase, TOMS will provide one week of safe water for a person in need. Through a partnership with Water for People, TOMS is able to make sure they are giving back to the same communities providing the beans, helping to stimulate economic development as well.

But wait, TOMS makes coffee? We knew that would be the first question on every customer’s lips, so we addressed this right on the packaging. By designing a coffee bag that incorporates bold and provocative messaging, we re-assure coffee drinkers that if a scrappy start-up could do it once with shoes, it could do it again with some damn good coffee. This messaging was carried out through new TOMS Cafe retail stores, an informative website, graphic labeling system, t-shirts, video spots, and more.

An icon system inspired by the landmarks, cultures and patterns of each region was carried throughout the project - appearing on patches, shirts, labels, and other marketing materials.

A clean, crisp web portal was designed utilizing those same icons, allowing viewers to easily choose between learning more about the beans, or the ways in which TOMS gives back through each new product. 

TOMS Roasting Cafes can now be found in  Los Angeles, Austin, New York, & Chicago. They are a public commitment to community participation - serving as a space for education, volunteering and making friends - as well as a retail outlet for TOMS coffee & products. 

Giving is at the core of every  TOMS product. For the coffee launch, the film crew traveled to Rwanda to help explain the give by weaving together the stories of those involved: a coffee farmer, a young boy, and the founder of TOMS.

Project Tasks: Brand Identity, Packaging, Environment, Website

Made at TOMS

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Cuvée Cafe Mural

Cuvée Cafe Mural

Cuvée Coffee is proudly based out of East Austin, where they serve up some of the best coffee on their side of the railroad tracks. Beer-lovers at heart, but coffee-addicts by nature, they have their own unique approach to coffee which we helped bring to life in their flagship cafe through a collaboration with Preacher and Ramona Press.

What started as a large, blank, 50-foot wall running the entire length of the cafe ended as a painted homage to all things that make East Austin such a unique community. Cuvée's intertwining of passions, a strong sense of Texas pride, and a little bit of 'weird' were all stitched together into one creative tapestry that now serves as a backdrop to one of the city's most eclectic and vibrant gathering spaces.

"Stopped into @cuveecoffee in Austin. Yes, owner @mikemckim is hella rad. Yes, the mural is huge and dope. Yes, ☕️ is 👍⭐️. Also, breakfast tacos on the way because, Texas."

- some cool cowboy on Instagram

Project Tasks: Mural Design, Illustration, Environment

Made at Preacher with Alex Roka

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Cava Grill

Cava Grill

Truly sweeping the nation, Cava Grill has rapidly expanded from their home base of Washington, D.C. to over 30 locations (and counting) across the states. Started by three childhood friends, this “fast casual” restaurant celebrates the flavors of their families’ traditional Greek and Mediterranean cooking in a modern setting. Not only is the food is amazingly tasty and fresh, the company's commitment to supporting urban gardening, sourcing local ingredients and fostering healthy eating programs is the "tzatziki on the pita".

While working at Preacher, we partnered with Cava Grill to help tell their brand story as they began to extend their footprint into new markets. Developing visuals around a unique brand positioning with bold values and a clear voice, we landed on the consumer-rallying idea: “For Those Who Savor”. This was brought to life throughout their locations via posters, packaging, photography and collateral. This is a brand that truly savors life, and we aimed to convey this sentiment to all who walk through their doors.

To kick off the project, we re-designed Cava Grill's ridicu-licious packaged spreads and set the tone for the new brand aesthetic. You can already find these dips at Whole Foods Markets across the country. 

Lively colors and honest foods led to a series of in-store posters made to promote the brand's mission. Using close-up photography of  ingredients and hands-on production techniques, the ethos of Cava Grill comes alive in vibrant artwork. 

For an added touch of storytelling, we worked with photographer Josh Goleman, whose signature raw, black-and-white approach was chosen to reflect the brand's originality and approach to business.

These elements all came together in our brand book. Designed to solidify Cava Grill's position in the minds of new employees and potential investors, it's a testament to a company that is simply doing things their own way.

We also had the opportunity to touch upon many of the brand's customer-facing assets. In-store displays, packaging, cups, napkins and swag were all updated to carry the spirit of Cava Grill forward.

Project Tasks: Art Direction, Environment, Packaging, Print Design

Made at Preacher

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Casper Snooze Bar

Casper Snooze Bar

The innovative online sleep company, Casper, needed help introducing new markets to their brand. Even with their amazing 100 night trial period, a mattress is just one of those things that people like to try in person before they buy. In a collaboration with Preacher and NA Collective, we helped develop a mobile pop-up experience that avoided the traditional 'mattress showroom' antics the brand has challenged since say one. And we named it after morning's best friend: The Snooze Bar. 

In this AM coffee bar / PM cocktail lounge, guests could book private naps on Casper mattresses in our custom-built canvas tents, or just drop by for live music, gourmet waffles and signature drinks. Design touches around the space gently lulled visitors into our world of slumber. This immersive pop-up experience traveled from D.C. to Austin and San Francisco, presenting Casper as a modern, thoughtful and desirable option for those who seek the best night's sleep. Because five more minutes in a Casper bed is a beautiful thing indeed...

Guests began their experience by checking in with our concierge, where they traded in their shoes for custom slippers and fresh pillowcases before being led to their private canvas napping tent.

A "Sleep Menu" containing curated playlists of dreamy songs and podcasts on the science of sleep - as well as a choice of dreamscapes projected onto the ceiling of the tent - ensured that our guests got to choose their perfect napping style.

To entertain guests before and after their nap, our cocktail bar served up signature drinks, coffee and gourmet waffles all day long. They also received copies of our Shuteye Journal, chock full of whimsical sleep-related short stories, poems and photography.  

The quiet, peaceful naptime setting transformed in the evening when the lights turned down, local jazz bands took the stage, and private canvas tents became (very comfortable) cocktail lounges.

Local artists in each city held court at the end of the bar and served as 'dream analysts' - sketching guest's dreams onto cocktail napkins as a memorable take-away. Nothing like a few drinks for people to open up about their deepest dreams and desires.

In the end, over 3,000 guests enjoyed a personalized nap experience at the Snooze Bar, while Casper saw a  21% increase of trial-to-sale conversions above their other previous events.

" I walked in because I smelled the waffles from the street. I stayed for the amazing experience."

- a happy guest

Project Tasks: Art Direction, Environment, Styling, Print Design, Event

Made at Preacher

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Seventh Flag Coffee Co.

Seventh Flag Coffee Co.

Welcome to a new union of coffee lovers, colloquially known as “Our Country of Friends”. This Seventh Flag now flies proud over the Austin landscape - in deference to the six other flags that have claimed the state of Texas throughout history.

At its core, Seventh Flag is a local neighborhood shop. While at Preacher, we were tasked with making sure this was reflected through thoughtful decoration throughout the space. From hanging custom-made local artwork, to sourcing soulful thrift store pieces and even screen printing our own posters - we gave the space its own identity and friendly voice within the community. Photography of the humble details helped to promote Seventh Flag as a low-key place to linger with your new friends.

Modern interiors and minimal distractions were balanced by soulful touches throughout the space.

A series of screenprinted posters were made with a phrase that serves as an open invitation to all who find themselves in need of a cup of coffee and a friendly place of acceptance. 

Project Tasks: Print Design, Environment, Photography

Made at Preacher with Kapono Chung

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