We are Homestead, a creative studio founded by Eric Pieper and Ellen Soderberg. Our paths crossed while cutting our teeth at the innovative and compassionate startup, TOMS. It's there we realized our shared desire to use our humble skills for the betterment of the world around us.

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Life sent us in different directions, and years later, brought us back together. This we took as a cue to chase our common loves: the mountains, the good-doing, each other. We followed the call far enough away to clear our heads, but close enough to stay present, and found ourselves comfortably tucked into the mysterious woods and mountain mist of Asheville, North Carolina.

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Here we breathe in the richness of Appalachian craftsmanship and allow it to mold us. We marry tradition with modern design. Function with form. Advertising with honesty. We make work that elevates communities, with a sturdy foundation of truth, strength and curiosity. We build brands that have an honest reason for being. And thus, we help grow brands that endure.

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This is how we work. It's how we collaborate with our creative friends both close to home and far away. And it's how we built this place where we all gather. We call it Homestead.




Raised: Helena, MT

Drink: Gin

Flora: Peony

Also: Actress




Raised: Atlanta, GA

Drink: Bourbon

Flora: Pine

Also: Blader



Offerings, Proficiencies & Know-How

Naming | Brand Identity | Brand Strategy | Art Direction

Photo & Video Production | Product & Set Styling | Web Design | Packaging

Print & Poster Design | Experiential & Events | Retail Design | Apparel Design



Extended Family


Sometimes it takes a village, and we've developed a close network of creative family members over the years. If there is something you need not listed above, we'd love to connect with you these talented folks, and collaborate to all dream together, learn from one another and build something amazing.