TOMS "We Are One"

TOMS We Are One
Campaign Photography

TOMS pioneered the movement of using business to do more good, and continues to support other organizations with the same mission. For their We Are One campaign, the iconic One for One company invited ten other philanthrophic game changers from around the globe to gather at Summit Powder Mountain in Eden, UT. It was a weekend of discussion, inspiration, and collaboration - not the typical fashion shoot. We jumped on board to help scout locations, style product, and make sure everyone felt at ease in front of the camera and throughout the weekend.

This mountain-top gathering of social change-makers called for impromptu photo sessions, capturing product during inspirational morning chats and golden hour conversation.

Project Tasks: Photo Production, Styling

Made at TOMS
Photography by Chris Ozer & John Arsenault

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P.S. Snacks

P.S. Snacks

Nikki Azzara approached us with her existing brand, Slender Seven, originally a blog for healthy recipes using seven ingredients or less. As her clean-eating-minded following grew, she also began packaging and selling tasty eggless cookie dough that was - surprise! - made with chickpeas.

Her current branding no longer fit the new direction: to take these deliciously indulgent, but healthy, snacks to the next level with an updated logo, packaging and website design. First, she needed a new name. A way to convey that this cookie dough was different - packed with protein and safe to eat raw. Through our first round of brainstorming, we focused on the healthy/vegan/raw aspect. Then finally realized we needed to simply let customers know straight up that they were being let in on a secret…P.S., this cookie dough is good for you.

Working with the wonderful Jennifer Cole in Asheville, we crafted a tasty photoshoot for the client's website and blog - showcasing different recipes featuring P.S. Snacks cookie dough.

Project Tasks: Naming, Brand Identity, Packaging, Photo Production

© HOMESTEAD

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This Bar Saves Lives

This Bar Saves Lives

For every bar purchased, This Bar Saves Lives gives a packet of life-saving food to malnourished children in need. After seeing our work with TOMS, the team's marketing director looked to Homestead for direction on how to create elevated imagery as they prepared to launch their social good snack bars in both Target and Starbucks.

Using bright background colors, highlighting wholesome ingredients, and featuring the actual product they distribute in Africa (Plumpy Nut - it's a game changer - check it out), we captured the many sides of This Bar, while staying true to their mission: We Eat Together. Working with photographer Dunja Dumanski at Small Green Door in Los Angeles, we were able to capture a large number of photos in a short day shoot, quickly swapping backgrounds and ingredients to compliment the product.

Using eye-catching color combinations and playful animation, our goal was to stop even  the quickest Instagram scroller in their tracks.

Project Tasks: Art Direction, Styling, Photo Production

© HOMESTEAD

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TOMS 10 Year Anniversary

TOMS 10 Year Anniversary Campaign Photography

Photography for TOMS 10 Year Anniversary catalog and digital marketing signified a shift for the One For One company. Past campaigns saw product shot while worn on a Giving Trip to a far off, foreign location. Employees and friends of the company wore new styles while they distributed shoes in Peru, observed sight-saving surgeries in India, and visited with Coffee growers in Rwanda. This imagery evoked a sense of wanderlust, true to the brand, but began to feel like new shoes and intimate giving moments were fighting for attention.

For the company's 10 Year celebration, product was instead shot a little closer to home (and more relatable) for many customers. This change allowed giving images and storytelling to shine on their own, clearly defining the different sides of the brand's "One For One" mission. We joined TOMS for a refreshing lifestyle shoot around the Los Angeles area, helping to showcase the seasons' beautiful new styles and thoughtful details, and highlighting the expansion of offerings far beyond the well-known Classic Alpargata.

On a warm spring day in the Santa Monica Mountains, TOMS combined their traditional free spirit attitude with a more refined sense of style.  This direction reflected a brand that is no longer a scrappy newcomer - it's clear they are all grown up. 

Project Tasks: Photo Production

Made at TOMS
Photography by Christina Holmes & John Whitledge

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TOMS Marketplace

TOMS Marketplace

When TOMS started, they did something no one else was doing: giving away a pair of shoes for every pair they sold. A few years later, this extended into giving sight-saving operations for every pair of sunglasses sold. The arrival of TOMS Marketplace took the pattern a step further: they turned over part of their site, stores and marketing budget to companies that could technically be considered their competition. All for the idea that "this is bigger than us".

And so the TOMS Marketplace was born. A website with over 250 products by 37 altruistic brands, customers were able to shop in entirely new ways: sorting by the cause or region they want to support. Through this platform, TOMS willingly sacrificed sales of their own goods to promote the good that other brands are doing. With the belief that business can be used to improve lives, TOMS leveraged their fan base to expose its Marketplace brands to a larger audience.    

Working with Australian illustrator Alice Carroll, we created over 50 approachable portraits of Marketplace brand founders for use in their web bios and print advertising.

Wild postings, billboards and magazine ads were purchased for the first time in TOMS history - and TOMS gave the space away to other brands.

Studio photography was a chance to showcase the breadth of product now housed under one roof, all contributing to a greater good. We also wanted to highlight the craftsmanship of each brand's unique  products.

Pop-up shops were held in various TOMS locations, as well as at other events, venues and concerts. These experiences allowed the Marketplace to take on physical spaces and reach new audiences. 

Project Tasks: Art Direction, Website, Photo Production, Advertising

Made at TOMS

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