Heart of the City
The beloved Austin music non-profit, SIMS, throws their Heart of the City benefit concert each year. We were called on to help design collateral for this year’s theme: A Celebration of the Cosmic Cowboy. As one of their major fundraisers, this event brings some of Austin’s best musicians to a single stage for a full night of music and good vibes. Inspired by traditional country western showman suits, we ran with the theme and created a chainstitched and rhinestone-laden denim poster, which served as the basis for all other assets made.
Sure we could have made a cool screenprinted poster for this event. But to really respect the ‘Cosmic Cowboy’ vibes, we went all out and hired Ft. Lonesome, the best chain-stitchers in the land, to create a one-of-a-kind piece.
There’s no matching the sound, soul and tactile quality of chunky thread being thrust into denim…
It all resulted in a heavy 18x24 denim poster that went up for auction at the event. All funds went towards the SIMS mission of supporting mental health amongst Austin’s musicians.
Project Tasks: Print Design
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