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Casper Snooze Bar

Casper Snooze Bar


Casper Snooze Bar

The innovative online sleep company, Casper, needed help introducing new markets to their brand. Even with their amazing 100 night trial period, a mattress is just one of those things that people like to try in person before they buy. In a collaboration with Preacher and NA Collective, we helped develop a mobile pop-up experience that avoided the traditional 'mattress showroom' antics the brand has challenged since say one. And we named it after morning's best friend: The Snooze Bar. 


In this AM coffee bar / PM cocktail lounge, guests could book private naps on Casper mattresses in our custom-built canvas tents, or just drop by for live music, gourmet waffles and signature drinks. Design touches around the space gently lulled visitors into our world of slumber. This immersive pop-up experience traveled from D.C. to Austin and San Francisco, presenting Casper as a modern, thoughtful and desirable option for those who seek the best night's sleep. Because five more minutes in a Casper bed is a beautiful thing indeed...


Guests began their experience by checking in with our concierge, where they traded in their shoes for custom slippers and fresh pillowcases before being led to their private canvas napping tent.


A "Sleep Menu" containing curated playlists of dreamy songs and podcasts on the science of sleep - as well as a choice of dreamscapes projected onto the ceiling of the tent - ensured that our guests got to choose their perfect napping style.


To entertain guests before and after their nap, our cocktail bar served up signature drinks, coffee and gourmet waffles all day long. They also received copies of our Shuteye Journal, chock full of whimsical sleep-related short stories, poems and photography.  


The quiet, peaceful naptime setting transformed in the evening when the lights turned down, local jazz bands took the stage, and private canvas tents became (very comfortable) cocktail lounges.


Local artists in each city held court at the end of the bar and served as 'dream analysts' - sketching guest's dreams onto cocktail napkins as a memorable take-away. Nothing like a few drinks for people to open up about their deepest dreams and desires.


In the end, over 3,000 guests enjoyed a personalized nap experience at the Snooze Bar, while Casper saw a  21% increase of trial-to-sale conversions above their other previous events.


" I walked in because I smelled the waffles from the street. I stayed for the amazing experience."


- a happy guest


Project Tasks: Art Direction, Environment, Styling, Print Design, Event

Made at Preacher

   TOMS "We Are One"

TOMS "We Are One"


TOMS We Are One
Campaign Photography

TOMS pioneered the movement of using business to do more good, and continues to support other organizations with the same mission. For their We Are One campaign, the iconic One for One company invited ten other philanthrophic game changers from around the globe to gather at Summit Powder Mountain in Eden, UT. It was a weekend of discussion, inspiration, and collaboration - not the typical fashion shoot. We jumped on board to help scout locations, style product, and make sure everyone felt at ease in front of the camera and throughout the weekend.


This mountain-top gathering of social change-makers called for impromptu photo sessions, capturing product during inspirational morning chats and golden hour conversation.


Project Tasks: Photo Production, Styling

Made at TOMS
Photography by Chris Ozer & John Arsenault

This Bar Saves Lives

This Bar Saves Lives


This Bar Saves Lives

For every bar purchased, This Bar Saves Lives gives a packet of life-saving food to malnourished children in need. After seeing our work with TOMS, the team's marketing director looked to Homestead for direction on how to create elevated imagery as they prepared to launch their social good snack bars in both Target and Starbucks.


Using bright background colors, highlighting wholesome ingredients, and featuring the actual product they distribute in Africa (Plumpy Nut - it's a game changer - check it out), we captured the many sides of This Bar, while staying true to their mission: We Eat Together. Working with photographer Dunja Dumanski at Small Green Door in Los Angeles, we were able to capture a large number of photos in a short day shoot, quickly swapping backgrounds and ingredients to compliment the product.


Using eye-catching color combinations and playful animation, our goal was to stop even  the quickest Instagram scroller in their tracks.


Project Tasks: Art Direction, Styling, Photo Production