Cuvée Cafe Mural

Cuvée Coffee is proudly based out of East Austin, where they serve up some of the best coffee on their side of the railroad tracks. Beer-lovers at heart, but coffee-addicts by nature, they have their own unique approach to coffee which we helped bring to life in their flagship cafe through a collaboration with Preacher and Ramona Press.

What started as a large, blank, 50-foot wall running the entire length of the cafe ended as a painted homage to all things that make East Austin such a unique community. Cuvée's intertwining of passions, a strong sense of Texas pride, and a little bit of 'weird' were all stitched together into one creative tapestry that now serves as a backdrop to one of the city's most eclectic and vibrant gathering spaces.

"Stopped into @cuveecoffee in Austin. Yes, owner @mikemckim is hella rad. Yes, the mural is huge and dope. Yes, ☕️ is 👍⭐️. Also, breakfast tacos on the way because, Texas."

- some cool cowboy on Instagram

Project Tasks: Mural Design, Illustration, Environment

Made at Preacher with Alex Roka

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Black & Blue Mural

To announce the launch of their highly-anticipated canned and nitrogenated cold brew, Cuveé Coffee commissioned a large mural along a heavily-traveled stretch of interstate through downtown Austin, TX. Playing off their iconic can graphics, we designed a piece that humorously extrapolated their packaging concept. Cuveé cold brew packs a punch, and that's exactly what this mural delivers - all 140 feet of it. Working with Preacher and Showgoat Murals, we braved the brutal Texas sun and transformed this neglected blank wall into a memorable expression of the Cuveé brand. With various smaller events held throughout the painting process, it all led up to a block party dedicated to the completion of the mural and their zinger of a new product. Ka-Pow.

Multiple teams worked in shifts, both day and night, to cover this huge wall with paint. The night guys had it good. Daytime temps were over 100 degrees in the sun.

We coordinated a block party to celebrate the completion of the mural with a tasting party for the new cold brew, as well as a 'Black & Bluegrass' jam with local musicians.

Project Tasks: Mural Design, Illustration, Event

Made at Preacher with Alex Roka

< BACK TO PROJECTS

Our Work

Cuvée Cafe Mural

Cuvée Cafe Mural

"Stopped into @cuveecoffee in Austin. Yes, owner @mikemckim is hella rad. Yes, the mural is huge and dope. Yes, ☕️ is 👍⭐️. Also, breakfast tacos on the way because, Texas."

Black & Blue Mural

Black & Blue Mural

Multiple teams worked in shifts, both day and night, to cover this huge wall with paint. The night guys had it good. Daytime temps were over 100 degrees in the sun.

We coordinated a block party to celebrate the completion of the mural with a tasting party for the new cold brew, as well as a 'Black & Bluegrass' jam with local musicians.