Lupulo New York

Lupulo is the second restaurant created by Michelin-star rated chef, George Mendes. Inspired by the famous cervejarias (breweries) of Lisbon, and designed to be an inviting New York neighborhood restaurant and bar, Lupulo offers a very relaxed and approachable atmosphere complemented by Mendes’ own inventive interpretations of traditional Portuguese food.


Working with Preacher, we were entrusted to develop the entire brand identity for Lupulo (which means “hops” in Portuguese), and started with a custom logotype and fiery, hop-feathered rooster mark. We then crafted everything from exterior signage to menus, business cards, beer growlers, coasters, t-shirts and more. Utilizing bold colors and subtle references of Portuguese design, we're happy to bring a bit of Lisbon to NYC.


A series of coasters was designed to help give guests some background on Portuguese culture, along with translations of their beautiful language.


Project Tasks: Brand Identity, Print Design, Packaging

Made at Preacher with Taryn Kealani